Friday, 19 August 2011
Costa Coffee by Trinity
We like going to Costa because... well I'll just say it: I hate Starbucks. Apparently I'm not the only one. People hate Starbucks so much that Starbucks has started opening stealth stores without the Starbucks logo. You read that right; Starbucks is opening shops that do not have the word "Starbucks" anywhere in sight.
Costa is a nice alternative. They have decent caffè latte and they serve fantastic lemon poppy seed muffins. Mmmm. The interiors are generally comfortable and always decorated with the same stock-image artwork depicting cobblestone streets in Italy. They're going for the authentic-Italian angle, as opposed to the Seattle full-of-themselves angle. Generally speaking corporate coffee is corporate coffee, and comparing Starbucks to Costa is much of a muchness. However, attitude is everything. Costa seems to simply be about selling you a cup of coffee; they're not so much in your face like Starbucks is, pushing their retail crap on you. With their CEO's biography, corporate-compiled Jazz CDs and branded-breath-mints stacked up on the counter, it gets to be a bit much. Costa isn't selling that magic kool-aid. They're just selling coffee.